01 THE PERSONAL ESSAY
Curiosity and enthusiasm have to be my two superpowers. Any skills I have, any leaps leapt, hearts or minds touched, have come about because of these qualities. (I am also tenacious and wake up crazy early – but let’s keep our fuzzies warm here.)
I like to dive into interesting challenges and surface big ideas connected to hard working tactics: from brand platform to performance, digital to film, social – all strategic, all naturally connected and tuned to media. I have led teams on large, global accounts at places like Ogilvy and Havas. And won pitches against global agencies as a one man band.
When I am not mucking about in this marketing wonderland, you will likely find me at the pottery wheel trying to keep my pots spinning on center.
02 The BIG BAG OF TRICKS
Creative Director • (Remote) Team Leader • Idea Factory • Art Director • Designer • Digital Boundary Pusher • Script Writer • Small Shoot Director • Content Producer • Social Campaign Architect • UX • App Design • Complex Business Challenge Cracker • Good Deck Maker • Transformer of Difficult Clients into Humans and Friends • Strategic and Account Partner • Budget Minder • Pig Lipstick Application Engineer • Retainer Booster • Lifetime Learner
03 The snackables
- Grew 150K project into 12MM retainer – expanding remit outside agency’s core competencies.
- Creative lead on team that saved 85MM global client from walking out the door.
- Founded virtual agency and grew to 2.5MM billings with enviable margins in one year.
- Pitched and won as new agency on the block against established global AORs.
04 THe MEmorable Clients
IBM, Philips, Nationwide, Lysol, Johnson & Johnson, Simons Foundation, Global Citizen, Sprite, Lexus, Johnny Walker, Michelob Ultra, Nationwide, Royal Caribbean, Intel, Cisco, Lenovo, Match.com, Stubhub, AT&T Wireless, Showtime, Hertz. (Any non-memorable clients – trust me –it’s me, not you.)
05 The timeline
Agency Bootstrap | Founder
3/18 – Present
Launched agency with soup to nuts service offering: advertising, performance, digital and app design and media management. Clients include the Simons Foundation, Global Citizen, Lysol, Finish, d-CON, and Cryoskin.
Ogilvy & Mather | Creative Director
05/13 – 3/18
Brought in to save the global Philips account. Mission accomplished. Went on to create award winning work for Nationwide and IBM. In 2017, oversaw several IBM business units with over $12 million in billing.
Havas Worldwide | Creative Director
06/12 -05/13, NY
Led the Diageo account which included Johnnie Walker and Bailey’s. Won Don Julio.
Here and There | Freelance Creative
06/11 – 06/12, SF
Great to see how different shops operate, including: Razorfish, Mortar, and Anthem. Created digital content platforms for Intel, Lenovo, Michelob Ultra and StubHub.
Juxt Interactive | Creative Director
09/09 – 06/11, SF
I learned a lot about how to make good things better while working on Sprite, Lexus and Cisco.
JWT | Creative Director
07/08 – 09/09, NY
Led work on Royal Caribbean and contributed to Nestle and J&J,
HRP | Creative Director
04/04 -02/08, NY
Led the digital department for work on Match.com, Hertz, AT&T Wireless, and Showtime. Won accounts and helped launch new companies.
Inhabitat.com | Writer
06/06 – 06/07, NY
Contributed to the bright green movement with articles on sustainability, design, and architecture. At the time, Newsweek called it one of the 12 sites that define design trends.
Worldchanging | Designer
06/06 – 06/07, NY
Complete redesign and reimagining of one of the leading sustainability voices in conjunction with their first book release.
06 The adulation
My work has had the good fortune to be recognized with Cannes Lions, Effies, Addy’s, FWAs, Webbies, and OMMAs and have served as an Addy Juror. Publicactions include the New York Times, NY Mag, Fast Company, Forbes, Adage, Adweek, and many more.
