ART WITH WATSON
The art of the cognitive algorithm.
The THINK series is a yearly project celebrating, and adding to, IBM’s design heritage. Started as a series of posters, when Watson entered the picture it took a sharp turn. What would happen if we created with AI? What would happen if our ambition was to create art? Inspired by algorithms in the Watson toolkit, we partnered with world renowned artists to do just that. The resulting works and exhibit garnered significant press interest, and a Gold Cannes Lion.
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