Every year the masters of the masters of finance gather at an exclusive banking event. It’s called Sibos. So how do you melt a banker’s heart? With chocolate, of course. We paired Watson up with one of Geneva’s most exclusive chocolatiers to develop 3 bespoke, unconventional chocolates. The activation drove the event design and social surround content. More than that, we started a conversation about how traditional firms can use Watson to innovate and differentiate their offering.