IBM Services, the consulting arm of IBM ,needed to reposition itself to keep up with its primary competitor: Accenture. Unlike their competitors, IBM has deep experience not only not only envisioning Digital Transformation, but executing it as well. The Dream it Done campaign launched during their biggest event: the THINK conference. Easily extensible to a wide range of industries and challenges, it provided both a starting point in a conversations about digital reinvention, but easily led into proof of IBM’s solutions.