Competitors were catching up to IBM in terms of thought leadership. Their C-Suite Study, which compiles the findings from over 5,000 in person CXO interviews, needed to make a big splash. We overhauled the approach. A trailer video led to the site. Targeted toward the next generation leaders, we created a digital engagement platform that allowed you to interact with the C-Suite data set – in effect answering “How C-Suitey Are You?” Supporting content took you deeper into topics. And IBM consultants were always one click away to get you started on your journey to the executive suite. Winner of two Effies for Branded Content and Branded Utility.