Philips had transformed around healthtech but the world still new them for their consumer electronics.  We relaunched the brand with 25 documentary films, 5 TV spots, 2 building projections and numerous print and digital ads. An online hub featured immersive stories told in film, data, and thought provoking articles. This led to the creation of the the Living Lab, a series of social experiments that showed the surprising results innovation can bring to people’s lives. Executions done under the platform across the agency network went on to win dozens of awards including 6 Cannes Lions.