SPARK TARGETED CAMPAIGNS

Ever been asked for your spit before?

The SPARK autism study requires participants to provide saliva samples in order to sequence their DNA. Problem is, people are just too busy to return their kits. Dads, in particular, have historically very low participation in research studies. We developed several campaigns targeted to address these particular challenges.

SPIT IN THE KIT

This campaign targeted “danglers,” people who had forgotten their kit for over a year. We created an ear worm with gentle prodding and profuse gratitude on display. The song blew up in the community resulting in not just a flood of saliva but many new participants . Sometimes, you just have to give a spit.

Men of action

What would dads do to help their child with autism? Anything! Except participate in research studies. To combat the issue, we spoke to dads in their language: action. With a bit of decidedly dad humor, parents proved their love for their children by wrestling bears and giving their right arm to New York City’s top arm wrestler.

Better than #1

We switched things up the next year. Relatable Father’s Day gifts were replaced with more meaningful emblems of paternal accomplishment. Acting for autism can win the affection of the entire family. Why be the #1 Dad when you can be SPARK’s 5,787th Dad?

SPARK TARGETED CAMPAIGNS

SPIT IN THE KIT

Men of action

Better than #1

SPARK BRAND

Lexus iPad App

Where should we go from here?

LOCATION