Lexus Ipad app

An atypical iPad app for an atypical hybrid.

The CT-200H was a new take on the hybrid: sleek, sophisticated and targeted at an urban market. We created a beautiful interface that was subtly and uniquely rebellious, matching the product’s alternative approach. Breaking free from the rectilinear convention so common in most iPad interfaces, we designed a slightly skewed grid. This resulted in a distinctive-yet-elegant and easy-to-use interface inspired by the essence of the CT200h brand.

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