Mobile World Congress is a riot of brands, technologies, and mayhem. It’s hard enough to get cell reception. How are you supposed to get your message across? We created the world’s first thinking sculpture. Partnering with SoftLab, we trained Watson on the works of Antonio Gaudi. His insights inspired the shape, colors and forms of the sculpture. We then used Watson to analyze social business sentiment. The change in sentiment altered the shape of the sculpture in real time. A film showed how we did it and a touch kiosk told visitors what it all meant.